What’s Ale-ing You?
By Matt Meador
Of the Oregon Beer Growler
Oregon is known for its unbridled creativity and its sense of fair play. Without the former, we wouldn’t have earned the worldwide recognition we get for the wines, brews and coffees we produce. Without the latter, so many small operations wouldn’t enjoy the opportunity to create such Oregon beverages. When we decide we like something, there’s no shortage of talented Oregonians who’ll commit to creating superlative examples of whatever it was we set our fancy on.
But we’re totally spoiled now — when we travel, there’s a pretty good chance we’ll have to settle for the low-grade crap the rest of the world accepts as normal. Going to Southern California? Good luck finding decent coffee. And you may find a some top-shelf Oregon brews among the miles of mass-produced silver cans of slop. But you might have to spend a little time looking.
Of course, it’s a lot better within the state. But I’ve learned a lot about beer distribution in Oregon. I’ve discovered that once a brewery is picked up by a large distributor, that brewery’s footprint grows considerably larger around the state. But what about the small breweries? The new ones? Fortunately, the pragmatic Oregon spirit manages to spread the good brews with creative alternatives like self-distribution. Still, that can be a lot of work for a little brewery. At the Oregon Beer Growler, we’d like to help you get the word out for small breweries, too.
If you operate a brewery of any size, visit our website and make sure we’ve got your current contact information. If you’re a fan of a particular Oregon brew you’d like to see featured in Super Brews, make sure your brewer talks to us. Once a month, we’ll be sending out an email call for brewers to submit their products for the following month’s Super Brews theme. Then, all you need to do is send us a couple of your brews! That’s it!