American beer is wanted abroad. The Brewers Association recently reported export growth data for the country’s craft beer industry in 2017 and found that the volume increased by 3.6 percent. That totaled 482,309 barrels valued at $125.4 million, according to the not-for-profit trade group.
Growth was seen in major markets, including the Asia-Pacific region (not including Japan), which grew 7.4 percent; Japan, which was up 2.6 percent; and Western Europe, which saw exports increase by 1.3 percent.
Meanwhile, Canada was again the leading international market for American craft beer, accounting for 51.3 percent of total exports. Other leading importers were the United Kingdom, accounting for 10.5 percent; Sweden, 6.7 percent; Korea, 4.6 percent; Australia, 3.8 percent; and China, with 2.5 percent of exports.
“From innovative styles to international distribution, American craft beer is breaking boundaries,” said Steve Parr, BA export development program manager. “Through the Brewers Association export development program (EDP), we’re able to take the success of local brewers and showcase them on a global scale.”
The EDP, which generates exposure for American craft beer through trade shows, festivals, seminars, media outreach and competitions, among other activities, was initiated in 2004 with funds from the U. S. Department of Agriculture Market Access Program (USDA MAP). There are currently more than 100 small and independent brewers exporting their beers from the U.S., by EDP estimates. •