More than 17,000 people are expected to attend the five-day festival under the clear-top tents.
Event hours are Noon to 10 p.m. Dec. 4, 11 a.m. to 10 p.m. Dec. 5-7, and 11 a.m. to 5 p.m. Dec. 8. Returning to the event is the 10th annual Sunday Beer Brunch, taking place on Dec. 8 from 11 am to 1 pm on the upper level of Pioneer Courthouse Square.
"Winter is a great time to be a beer geek," said Preston Weesner, event manager. "Savvy beer appreciators come from all across the country to sample these complex beers, which typically receive more thought and effort from the brewers.”
Admission is $30 and includes the 2013 tasting mug and 10 taster tickets. Advance general admission packages cost $30 and include the tasting mug, 12 taster tickets and expedited entry all five days. Advance VIP packages are also available. Advance packages and tickets to the brunch ($75) are online at www.holidayale.com.