By Dustin Gouker
For the Oregon Beer Growler
The totality of August’s full solar eclipse is just going to miss the craft beer mecca of Bend.
But if you want to watch the rare event take place for yourself and then enjoy a tasty Oregon brew, it’s just a short jaunt to the north to Madras, Redmond or Sisters, which all lie in the totality’s path Monday, Aug. 21.
The biggest planned event in Central Oregon is the Oregon Solarfest in Madras. The small High Desert town is almost directly in the center of the eclipse’s route, giving viewers the longest possible glimpse.
The meat of the event is camping, live music and a surrounding festival with activities galore. Four Bend breweries are sponsors: Crux Fermentation Project, Deschutes Brewery, Silver Moon Brewing and Worthy Brewing Company. A beer garden is planned, but the lineup of brews you can try is not yet available. However, Wild Ride is working with Cascade Lakes and Silver Moon on a collaboration for the festival, appropriately named “Wild Cascade Moon.” For more info and tickets: oregonsolarfest.com.
Since the full eclipse will fall somewhere between 10 a.m. and 10:30 a.m. in Central Oregon, most breweries and pubs won’t yet be open. But you can watch the sky show and talk it over during lunch with a beer right after — provided you can get anywhere in traffic.
There are no breweries in Madras regularly open to the public; for that, you’d have to travel south to Redmond. That’s the home of Wild Ride Brewing, Smith Rock Brewing Company and Cascade Lakes Brewing Company (served at 7th Street Brew House.)
The weekend before the eclipse is the first-ever Redmond Brewfest. The event at American Legion Park touts 300 different beers from more than 75 breweries. It takes place Friday and Saturday, Aug. 18-19. Live music, including Larry and His Flask, is featured.
If you want a prime view of the eclipse, Madras is the spot to be. The sky will go dark there for about two minutes. In Redmond, the event will last less than 40 seconds.
Be warned if you head to the area though: A lot of other people have the same plan. According to The Bulletin, the number of people in the region is expected to be double the norm. Law enforcement is preparing to deal with the surge, but area roads — particularly Highway 97 — may have a difficult time accommodating all the traffic.
If you’re just into the beer and not as much the eclipse, the safer bet is the annual Bend Brewfest, which takes place a week and a half earlier, Thursday Aug. 10 through Saturday, Aug. 12. Organizers moved it up a week from its usual dates because of the eclipse.
Want to get a view of the eclipse while also enjoying a craft beer in another part of Oregon? You’re in luck.
· BREWVANA is hosting tour that begins at the Oregon State Fairgrounds for the Oregon Museum of Science and Industry’s Solar Eclipse Viewing Party. Then it’s off to Vagabond Brewing for lunch followed by a tour of Crosby Hop Farm.
· Albany, Salem and Corvallis in Willamette Valley are in the path of the eclipse and have several breweries.
· The chance of clouds is higher on the Oregon Coast, but there are breweries in the path of the totality in Depoe Bay, Lincoln City, Newport and Pacific City.
· Baker City and Ontario also boast breweries that will be the last in Oregon to experience the eclipse before the event continues east into Idaho.
· Be sure to call ahead to make sure the brewery you want to visit is open.
By Patty Mamula
For the Oregon Beer Growler
It’s hard to believe, but true. There are still a few places in Oregon where craft beer is NOT king. Albany, sandwiched between Corvallis and Salem, is one of those places. Not exactly a craft beer desert (Calapooia Brewing and Deluxe Brewing Company are both located in Albany) — but close when compared to other cities that boast at least half-a-dozen breweries.
Enter Vagabond Brewing from Salem. When the opportunity arose to take over a former growler fill station next to Albany’s Heritage Mall, Vagabond jumped on it. Vagabond Brewing Outpost, a cozy sports pub, held its grand opening March 31. Located at 14th Avenue SE in Albany, it’s in a prime spot right off the city’s busiest street. “We have all the business on this end of town,” said Vagabond co-founder Dean Howes.
Vagabond Brewery, on Salem’s north side, celebrated its three year anniversary in February. The founders are James Cardwell, Alvin Klausen and Howes — three Marines who served multiple tours of duty in Afghanistan and Iraq and traveled all over the globe once they completed their service. “We developed a passion for beer and wanted to figure out something to do together,” said Howes.
They decided to capitalize on that passion and start a brewery named Vagabond. “We zeroed in on Salem. There wasn’t much happening here for beer,” said Howes. They wrote a business plan and scraped together enough capital to qualify for and secure a Small Business Administration loan. “We brewed with anyone who would give us the time of day — Gigantic, Breakside, McMenamins in Salem and several others. This industry is incredibly accommodating, “he said.
Their beers will be featured front and center at the Vagabond Brewing Outpost. Ten of the taps will be Vagabond’s and the other 20 pour guest beer and cider, with an emphasis on local products. Vagabond’s lineup is American, mostly Northwest styles. Their best-selling beer is a hop-heavy IPA called Attack Owl. It’s named for some local birds that began attacking people in a Salem park. The owl attacks made the national news and so did the beer. Howes said, “At one point, people were buying it as fast as we could make it.” Naturally, when Rachel Maddow mentioned it on her show, they sent her some samples.
Vagabond, which made 50 different beers last year, also plans on adding a 20-barrel lagering tank in order to make larger batches. Some of that increased capacity will surely be due to the traffic in Albany. The Outpost, which seats 60 inside and offers outdoor accommodations, features a new bar that was built by the three partners. In fact, the three did much of the construction work on the new location. Although the pub has a kitchen, the focus for the immediate future will be on beer.
Klausen and Howes plan to manage the Outpost and work the bar so they can get a handle on it and work out any kinks as they come up. During that time, they’ll launch the search for a manager.
Growth has been steady for this trio of Marines turned brewery owners. Last year, Vagabond opened the Victory Club in downtown Salem. Located between Commercial and Liberty Streets NE, it has a retro, speakeasy feel. The brewery itself is undergoing a 2,000-square-foot expansion. In the fall, a new 10-barrel brewhouse from JV Northwest will replace the current 3.5-barrel system. Vagabond produced 700 barrels last year, and with the new system capacity will increase to 2,500.
2195 14th Ave. SE #103, Albany
By Andi Prewitt
Of the Oregon Beer Growler
You can romance the cans all you want, but they wouldn’t have kept the company going another 80 years.
The distinct labels that wrap around Oregon Fruit Products’ shiny metal containers certainly stand out on a store shelf. Brightly-colored berries pop on the black backdrop as a little bee hovers over the produce. Classic recipes for desserts like Oregon blueberry pie and flaming cherries jubilee that used to be printed on the back of the cans were the highlight of many a meal throughout the decades. But just because a product has a beloved history, doesn’t mean it’s bringing in enough money, long-term. And while the cans made by this Salem-based business are nowhere close to being abandoned, sales figures indicated it was time to diversify. And that’s, in part, how an 80-year-old fruit cannery found that it could make a product craft brewers would want while also ensuring some of the state’s bountiful harvest ends up in beer all across the country.
One afternoon in early August, a lone forklift operator darted among stacked pallets in a warehouse with ease. The scene at Oregon Fruit Products was starkly different from the factory grounds a few months ago. Multiple drivers would have been navigating an obstacle course of delivery trucks, berry crates and rows of metal drums. The delicate aroma of raspberries, blueberries and plums was likely mingling to build a powerful scent crescendo of fruit salad in a nearby building where workers draped in white lab coats and hair nets sorted through the produce. The processing, packing and labeling all happen to the rhythm and vibration of large machines that fill the patchwork of cavernous structures with the sound and sensation of urgency. After all, fruit has its own timeline — one that sets the schedule of some 200 people on the manufacturing floor during peak season.
CEO Chris Sarles had to describe what harvest would look like on the Salem campus since it was largely over in August. Hot temperatures pushed up picking time just as they did in 2015. This year, summer had hardly begun when he was eyeing the end of the season.
“So it was a good harvest in Oregon again this year, and a lot of great fruit. But it was just very early,” Sarles said. “By Fourth of July, we were already talking about, ‘I can’t believe we’re this far done.’”
While some of those crops end up in the traditional cans, a growing supply is devoted to Oregon Fruit Products’ purees, which are shipped to more than 125 breweries across the state and 500-plus nationwide. And those are the kind of numbers you’d want to see if you were part of a company that needed a new path to profits.
The purees’ success is no mystery if you think about it from a brewer’s perspective. Consumer demand for fruit beers continues to increase, but making them — and making them well — can be difficult and sticky. Those firm, red beautiful cherries also come with pesky stems, for instance. Gathering enough quality, in-season fruit for a brew can sometimes be a challenge on its own, but once you’ve amassed the goods, that supply still has to be prepped. The peeling, dicing and de-seeding can be pretty unappealing once you’re up to your elbows in peaches. The puree provides beer makers with the best part of the fruit while leaving the labor and mess to Sarles’ company. He pointed out another benefit — the 42-pound packages can be stored, unopened, without refrigeration for 18 months, freeing up valuable cooler space in breweries while giving brewers access to a variety of fruit, regardless of season.
Oregon Fruit Products aseptic packaging line makes all of that possible. The business actually acquired the equipment many years before Sarles came on board — he figures it must have been in the mid- to late-1980s. At the time, that owner also was looking for ways to branch out. But aseptic packaging of fruit for breweries wasn’t part of the agenda. Craft beer was still developing in the region, however, it didn’t take too long for a brewer to approach the cannery.
“I think a brewery phoned here and said, ‘Hey, we’re looking for some fruit. Is there anything you can do to help out?’ And … ‘Well, we’ve got a machine …’ The next thing you know, aseptic puree is born for the company,” Sarles said, estimating that call came in the mid-1990s.
From there, Oregon Fruit Products nurtured a small, but solid, base of customers. McMenamins was within the first 20 accounts, making it one of the company’s longest-standing relationships to this day. The star for its Ruby comes from Sarles’ company — raspberries are flash-heated to minimize bacteria before they’re quickly cooled and packaged. And when something works in the Northwest brewing community, news gets around since sharing is a practice most producers embrace.
“The business has continued to grow nicely. It’s really fun to watch one brewer tell another brewer tell another brewer,” Sarles explained. “And they only do it because they believe in what they’re using.”
Another local business that sources fruit from Sarles is Worthy Brewing Company in Bend. It’s offered two new beers this summer — a peach saison and an IPA with mandarin orange and grapefruit purees — with Oregon Fruit Products getting a shout-out on their labels. Cider Riot, Ecliptic Brewing and Vagabond Brewing are also customers, and Sarles even does house calls for Ecliptic’s John Harris, when urgent.
“Yeah, I often haul fruit north in my car at night and meet him early the next morning if he’s in a pinch,” Sarles said. “I’ll always help a brewer out if they need it.”
And a number of those brewers are no stranger to Sarles, Harris included. The man who now oversees the processing and packaging of fruit actually worked in the beer industry for much of his career, which has helped him steer Oregon Fruit Products toward ramped up production of the brewing purees. Sarles left Columbia Distributing after 25 years when former owner Ed Maletis recruited him in 2014. Maletis bought Oregon Fruit Products three years earlier from the founders, the Gehler family. Sarles said the move was natural because the Maletises always treated him like family. But he also saw the challenge that moving industries would bring and it reignited his excitement for managing. Sarles could’ve easily settled into a comfortable retirement from Columbia in a few years rather than spending that time not only learning a new business, but also working to establish credibility with a group of people who didn’t know what to expect from him as a boss. Those are responsibilities not everyone would want to assume that far into a settled career. But maybe the decision was prompted by a flashback to Sarles’ feeling of accomplishment he got when he started his own beer and wine distributorship right out of college — the days of simultaneously carrying out the duties of chief toilet scrubber, head of sales and president/CEO. He definitely noticed that it was harder to feel like he was making a difference at Columbia with its growth. The effect of a single conductor diminishes when forced to share the stage with another symphony … and a choir … and a marching band meandering through the aisles.
“Understanding the importance of people in the overall business, I wanted the chance to go do that again,” Sarles explained. “And knowing that I had gotten to a place in a big business where I was one of 2,500 people in Columbia, you begin to see less of your own impact because it’s so big. And I really wanted the chance to go back and say, ‘I think I know what it takes to help create an opportunity for a company to succeed.’”
Sarles’ decision to make brewing purees more of a focus during the last two years has helped put the company on a path toward a more stable future. Oregon Fruit Products is planning on hiring a salesperson devoted to brewery accounts, a job that Sarles has effectively held. So the additional staff member will give him more time to do all of that important, CEO-type stuff. Additionally, this year’s new, limited-edition puree flavors have been snapped up quickly. Mango, which came out in May, saw incredible popularity, prompting Oregon Fruit Products to make a second batch.
“And pineapple sold so fast, we went through more than half — almost three-quarters of it — in two weeks,” Sarles said.
But beyond the numbers are the relationships, and Sarles seems to have that part of the business down as well. He underscored the importance of procuring fruit as close to home as possible. Many of the farms working with Oregon Fruit Products are a mere 20 minutes away, and some — like the plum growers in Forest Grove and Eugene — have been doing business with the company for generations.
That sense of commitment extends to employees as well. In a shifting economy where spending your entire career at a single company is increasingly rare, you’ll easily find people at Oregon Fruit Products who’ve been there for 20, 30 and 40 years. Sarles said one woman is marking 54 years at the business after starting there at the age of 16. It’s not uncommon for children who grew up with a parent processing or packing fruit there to join the team when they’re adults. At one point, three generations of men in the same family had positions at the Salem facility. Sarles knows it was critical to recognize these dynamics when he took over while proposing adaptations, which can be uncomfortable, at the same time.
“So how do you come in and gently support people for what they’ve done so well, yet nudge/push that we need to develop a change in order to not only survive, but thrive for years? And I think there’s a fine line there between somebody coming in and being a bully,” Sarles described, “and sort of being obnoxious when they come in as a new leader and somebody who takes their time — yet they’re firm enough to say, ‘We need change. Let’s do this together.’”
Collaboration with brewers is also key. You may wonder how Sarles comes up with new puree flavors like passion fruit and rhubarb. It all comes down to brewer requests. Research for the 2017 lineup of purees is still underway, but BackPedal Brewing Co. in Portland has already told Sarles they want to experiment with one of the new creations. Oregon Fruit Products has even developed puree for individual breweries by asking what flavor, texture and color they’re aiming for before sending samples and letting producers experiment from there. That process has led to several new beers, including a blood orange concoction from The Rare Barrel in Berkeley, Calif. Those projects gave Sarles the confidence that Oregon Fruit Products could set out on its own and develop purees without first partnering with a brewery.
“I started feeling like we could begin making them [the purees] without them necessarily having to be collaborative projects. We seemed to have begun to understand a little bit about what we needed to do. In the beginning, I wasn’t certain that we were on the right track,” Sarles said. “And now I think we understand it. But if there’s ever — as I’ve said, anytime somebody’s got an idea, if they want to come to us and experiment with us, we’re always game to make sure it goes top of the list and then try and work with them.”
Even if that includes more unusual produce like kiwi (there’s a guy who grows them in Eugene, according to Sarles) or prickly pear.
By spring of 2018, Oregon Fruit Products will have moved out of its aging warehouses and started operating in a brand-new plant, not far from its original footprint in Salem. If anyone is concerned that all of this progress will cause what’s still been a very quaint company to lose its personal, family-run touch — you only need to look to the pallets of brewing puree for assurance. Sarles will continue to uphold that ethos by including a hand-written thank-you note with every new shipment of puree to a brewery, just as he’s done since he started.
“I feel honored to be just sort of this caretaker of inheriting this rich tradition and legacy business and being able to make sure that I do everything — gives me little goosebumps — do everything I can to make sure there’s another 80 years for other people to not only work here, but also enjoy the fruits of our labor in the process,” Sarles said.
Literally, the fruits of their labor — the phrase just naturally slipped out, illustrating how connected the man has become with what’s inside of the can while moving the company forward.
By Sam Wheeler
For the Oregon Beer Growler
The fellas behind Vagabond Brewing have done it again. Their Victory Club opened June 3 in downtown Salem as the premier venue to experience a taste of Salem’s thriving craft beer scene.
The approximately 2,500-square-foot taphouse inside the Salem Arts Building has an adjoining event lounge, features 39 tap handles showcasing the area’s beers, ciders and spirits, serves a quality traditional pub menu, and it fits about 150 people.
As if running a successful and expanding commercial brewery wasn’t enough work, Vagabond Brewing co-owners Dean Howes, Alvin Klausen and James Cardwell adopted another project when they took over the space at 155 Liberty St. NE about nine months ago.
“The opportunity was too good to pass up and we are ambitious by nature so we decided to go for it,” said Howes.
The entrance to Victory Club is in an alleyway between Liberty and Commercial Streets NE, with plenty of nearby street parking. Doors are open 5–10 p.m. Monday through Thursday and 5 p.m. to midnight Friday and Saturday.
Hardwood floors and a 13-seat bar made of reclaimed timber will greet you from the left coming through the door. Private dining booths line the right wall, each enclosed on three sides. A pair of TVs hang above the bar, with another pair directly above a 29-handle tap wall. A double-wide sliding door opens into the event lounge, which includes a small corner stage, short bar, two TVs, table seating along one wall and a pair of couches and coffee tables.
A pair of rugs also help tie the room together.
“The look and feel is a lot different than the (Vagabond) brewery and is focused on a warmer, more intimate setting,” Howes said. “We were definitely going for the speakeasy vibe.”
The taproom emphasizes Salem-area beers and ciders, but some taps will feature breweries and cideries from around the Pacific Northwest and occasionally across the country.
“We are also excited to be serving unique craft cocktails in collaboration with Salem's Archive Coffee & Bar,” Howes said. "We genuinely hope that Victory Club is seen as a gathering and focal point for our local craft scene. We love our city and our community and want to show as many people as possible what it has to offer.”
To help keep the taps flowing at Victory Club, Howes said Salem-based Vagabond has increased production to about 50-70 barrels per month since adding a 15-barrel tank in January to accompany a pair of 12-barrel tanks.
And things aren’t slowing down, he said.
“We are in the process of planning for a full brewhouse upgrade sometime in the first half of 2017.”
[a] 155 Liberty St. NE, Salem
Joseph Haggard (pictured) and his wife Michelle Haggard got into the beer business about a year ago when they bought a manual canning system that Joseph then modified using his knowledge from an electrical engineering degree and his time in the field. He hopes to upgrade in the next year. Photos courtesy of Crossroads Mobile Canning
By Erica Tiffany-Brown
Of the Oregon Beer Growler
If you choose to look up the meaning of “crossroads” in the dictionary, you’ll find both a literal definition and a metaphorical one. Or, to save time, you can listen to the narrative of Joseph and Michelle Haggard.
“There’s his story and my story,” Michelle explained when asked about how Crossroads Mobile Canning got its name.
“Which one do you want?” Joseph asked.
I opted for both.
Michelle started, “Over the last five of six years, we’ve wanted to get into the beer industry somehow. We’d looked at several properties off and on, and unfortunately we just didn’t have the capital to actually do it ourselves. There was a property off of Portland Road (in Salem) and I was like, ‘You know, that’d be a really nice place for a taphouse — right there, right on the corner — lots of traffic … and I think I would call it Crossroads.’ That never came to fruition, so when we had this idea for the canning, I still liked the name.”
Joseph added, “That’s her story. Mine was because I became disabled. I lost my job — they let me go. I was at a crossroads in my life. I didn’t want to lay down and die, so…”
A business was born.
Just about a year ago, the Haggards were sitting at Edgefield, watching wine move through a mobile bottling line. Their own wheels got turning, and they realized they knew a lot of breweries in the Salem area and wondered if mobile canning lines existed. After doing some research and discovering both Northwest Canning and Craft Canning + Bottling in Portland, they decided to go for it.
“That’s how it started that one day — the coolness of watching them bottle wine from a trailer,” Michelle said.
When it came time to choosing the right machine, the couple decided on a manual canning system from Cask Brewing Systems in Canada that can accommodate both 12-ounce and 16-ounce cans.
“I was a field service engineer before all this, and the electronics on it were like I had invented it. I’d researched all those other machines and this one’s put together the best. It’s like someone from the field designed it instead of an engineer behind a desk that’s never worked a day in his life in the field,” Joseph said.
“And it’s pretty, too.”
While Michelle isn’t quite as involved in the business— she has a full-time job as a medical laboratory technician —she does help with canning on the weekends and contributes a lot of great ideas, such as designing a few labels for brewers and printing them on the couple’s Primera LX900 color label printer. However, Joseph does about 90 percent of the footwork.
With his electronic engineering degree and background working with voltages of medical and laboratory equipment, Joseph knew that if anything were to go wrong with this machine, he could repair it, because it’s a 220-volt system.
Ever the handyman, Joseph even added wheels to the machine and had it shortened 16 inches. Firstly, to make it fit into their 6-by-12 cargo trailer, and secondly, to make it easier on his body.
“I can’t stand all day, so sitting at it was just the right thing to do.”
Joseph also bought a generator just in case, which makes Crossroads totally mobile now.
So, why did the Haggards choose to go with canning as opposed to bottling?
The duo looked into both, but felt that cans seemed to be the way to go at the time and were growing in popularity with the industry. Their lighter weight and the fact that the entire package is fully recyclable drew them in as well.
“There still seems to be a stigma — it’s just a matter of changing people’s minds about it and pushing the ecological stuff. Plus, if you take it backpacking, you don’t have to worry about bottles breaking or anything like that,” Joseph said.
“It’s a good thing we did, because I don’t think homebrewers would come to me to bottle their beer — they can do it at home.”
But that doesn’t mean they always want to.
Case in point: the hundreds of homebrewers the Haggards have canned for since opening up for business in December 2014.
Keizer-based PBH Brewing — Mike Bauer, Bill Herring and Aaron Pittis — were the first homebrewers to use Crossroads, canning their Red Sled IPA. PBH usually brews 25 gallons at a time, six to 10 times a year. They’ve canned with the Haggards three times so far — around 60 gallons of beer total.
“The cans are a lot easier to store. I don’t have to clean bottles — no cleanup at the end,” Pittis said.
When asked if he would recommend Crossroads to other homebrewers, Pittis’ response was an immediate “Yes, yes, yes. Joe is great to work with and we will continue to use him.”
Endorsement for Crossroads also comes from the two aforementioned fellow mobile canning businesses. Both Justin Brandt of Northwest Canning and Owen Lingley of Craft Canning + Bottling point quite a few homebrewers in the direction of the Haggards.
“Anything that’s too small for them, they send our way,” Joseph said.
Crossroads’ first official canning was actually with an already-established brewery — Vagabond Brewing in Salem.
“Vagabond was gracious enough to host us and we canned 6 barrels of their Into the Wild IPA,” Joseph said.
It was the first canned beer in Salem in 50-some years, so in a sense, Crossroads brought canning back to the state’s capital.
According to the Haggards, there’s “a ton of interest” from some of the smaller commercial breweries in Oregon, but most of them seem to be waiting until they get a little bigger and can produce more beer.
For now, the couple has been keeping busy by hosting monthly canning events for homebrewers at locations all over the state, such as F.H. Steinbart Co., Homebrew Exchange and Hi-Wheel Wine & Mead Co. in Portland, as well as Claim 52 in Eugene and Redmond Craft Brewing Supply.
“Of course, we’re always willing to just do it here (in Keizer) if none of those locations or times meet anybody’s needs,” Michelle adds.
Or, they’ll come to you — Joseph clocked in about 1,500 miles of traveling during the month of August.
Within the next year, the Haggards plan on upgrading from their current manual system to a semi-automated unit with four filler heads and two seamers that would put out triple what they’re doing now.
If all goes well, Michelle would like to be at another sort of crossroads in her life.
“Hopefully, we’d like to make this my full-time job. Get busy enough so that I can switch gears. I’ve been doing the laboratory work since 1978. It’s been a great career — really, no complaints — but I’m to the point where something different would be wonderful. To be able to work with him, side by side…”
“We have a lot of fun doing that,” Joseph concluded.
Crossroads Mobile Canning
[a] 671 Wayne Drive N., Keizer
Stories from the print edition of the Oregon Beer Growler.