By Dustin Gouker
For the Oregon Beer Growler
It’s difficult to believe Bend’s 10 Barrel Brewing is already 10 years old.
But from its humble beginnings, the quickly growing brewery is set to celebrate its 10th anniversary, complete with another pub opening this spring in its hometown.
A lot has happened in those 10 years, including the now-famous purchase of the brewery by Anheuser-Busch InBev in 2014.
The new brewpub, which is located on 10 Barrel’s east side Bend campus, is part of a larger expansion. A new building in excess of 60,000 square feet will be where all of 10 Barrel’s packaging and shipping takes place. It also includes warehouse space. 10 Barrel had easily outgrown its current facilities.
“It’s going to be great to be able to spread out in new offices, to have a little more room.” 10 Barrel brewmaster Jimmy Seifrit told Oregon Beer Growler.
But for people in Bend and fans of the beer in Oregon, the brewpub is perhaps the most exciting news.
10 Barrel’s original brewpub on the west side of Bend is a cozy affair, and often overflowing with guests during peak hours and on weekends.
The new pub will offer a similar intimate experience to that one, but will feature some of the same feel as bigger 10 Barrel pubs in Portland, Boise, Denver and San Diego (scheduled to open in April) with exposed wood, concrete and steel.
Display windows in the pub look into the new 10 Barrel facility. Patrons will also get views of the Cascade Mountains from the patio.
The new pub should do well as soon as the doors open, as the east side of Bend is underserved in terms of brewpubs, with only Worthy Brewing in the vicinity. (It also comes as another of Bend’s biggest breweries, Boneyard Beer, has plans to open a pub this year near downtown.)
Lovers of 10 Barrel’s beer will be happy to know that there are 22 taps on site. That gives the pub the ability to offer a variety of exclusive brews in addition to 10 Barrel’s flagship and seasonal-run beers.
Ian Larkin, formerly of Bend Brewing Company, will head up the brewing for the pub. That reunites him with Tonya Cornett, another Bend Brewing alum working at 10 Barrel. Bend Brewing has consistently produced award-winning beers before and after Cornett’s departure.
Seifrit said he plans to turn Larkin loose to make cool and unique beers, including special barrel-aged and sour beers.
“I told him I want him to come in here and go crazy, and take every idea you want to do, and do it,” Seifrit said. “My mantra is not to micromanage. My job is to give guidance and be an enabler — put the materials in their hands and do the best beer they can.”
10 Barrel tells Oregon Beer Growler that the new pub’s “estimated opening is the end of May," with an exact date still up in the air as of press time. You can find the new pub at 62970 NE 18th St. in Bend. 10 Barrel is also hosting a 10th anniversary party on campus on Saturday, May 13th, featuring a free concert headlined by hip-hop group De La Soul.
The pub is perhaps the biggest change in town. But the new facility is obviously going to change things for 10 Barrel far beyond Bend. The company and Seifrit maintain the brewery holds onto its roots, no matter how big it gets.
“Now, as we’re able to increase capacity, we’ll slowly start sharing the beer with people around the country,” Seifrit said. “But No. 1, we’re always going to focus on our core market — that will be tried and true until the day we die. As a company, we never want to forget where we came from and the people that supported us.”
Stories from the print edition of the Oregon Beer Growler.