By Sam Wheeler
For the Oregon Beer Growler
Is there a better setting to drink Oregon craft beer than at a live college football game? There’s certainly an argument for it, and The Terrace at Reser Stadium in Corvallis is making a pretty good case.
Built as a part of an ongoing expansion and renovation of the Valley Football Center at Oregon State University, The Terrace offers fans a taste of Oregon’s vibrant craft beer, wine and culinary scenes.
The 13,000-square-foot space is about 50 feet behind and above the north end zone, making it the optimal location to watch OSU running back Ryan Nall ripping off a 54-yard touchdown against the Ducks at the end of November. Just don’t spill that $9 IPA.
“It’s authentic Oregon,” said Zack Lassiter, deputy athletic director for external operations at OSU. “We think it’s a fun way for people to experience Oregon State football. The vibe in the space is so different than anything you’ve ever seen before, but it’s such a huge part of who we are. People are really, really digging it.”
While you can buy membership and single-game VIP tickets for The Terrace, of which there are 600 available, about 1,000 Orange Passes are handed out — for free — to each game. An Orange Pass along with a game ticket allows patrons access to The Terrace. In addition to distributing the Passes at games, they’re going to be given away in the summer leading up to the season through social media channels and at the Corvallis Farmers’ Market.
“A lot of times in sports stadiums it’s all about maximizing revenue and other pieces, but we never really try to create an experience that’s unique to our community,” Lassiter said. “We’ve really wrapped ourselves around this whole authentic Oregon story, and the craft beer scene is a huge part of that. It’s one of those things that makes this state so cool.”
Nineteen breweries and 13 vintners are registered vendors at The Terrace, Lassiter said, and the list is growing.
“You need to be based in Oregon, you need to have ties to Oregon State, and then you also have to be good, because you can’t sacrifice quality of product,” Lassiter rattled off as guidelines for interested vendors.
A few of the businesses you’ll find on tap at The Terrace include: 10 Barrel Brewing Co., BridgePort Brewing Company, Deschutes Brewing, Hop Valley Brewing Co., Rogue Ales, Widmer Brothers Brewing and Worthy Brewing Co. There are several Corvallis staples in the lineup as well: 2 Towns Ciderhouse, Block 15 Brewing Co., Flat Tail Brewing and Sky High Brewing.
“We really allow each vendor to showcase what’s great for them,” Lassiter said. “A lot of them (vendors) went to school at Oregon State, or grew up going to games, and now they’ve graduated, went on to create their own business. Now they’re getting a chance to not only enjoy an Oregon State football game, but they’re able to showcase their business.”
Tickets in the VIP section of the The Terrace include in-seat food and merchandise service and complimentary tastings during the game.
The September grand opening of The Terrace coincided with the Beavers drubbing Idaho State 37-7, and I foresee a lot of happy Beav fans dancing above the north end zone come Nov. 26. It’d be the first Civil War win for the orange men since a double-overtime 38-31 victory in 2007 at Autzen Stadium.
How sweet that sounds.
By Andi Prewitt
Of the Oregon Beer Growler
Let’s face it, Portland State football fans — our team is never going to get the attention received by those two Pac-12 schools elsewhere in Oregon. Our playing field isn’t bark dust blasted with $100 bills from Uncle Phil Knight’s money vault like the University of Oregon (even though he taught at PSU before founding Nike). You won’t find ESPN sat trucks lining the blocks around Providence Park on game day or Viking shirts hanging from the racks at most national retailers.
It takes grit and heart to passionately follow a team nobody else gets excited about. But that’s what makes a PSU fan so remarkable. We manage to carve out a sense of community in the core of a bustling city with a non-traditional student body made up of people who primarily commute to campus while holding down jobs and raising families. Finding time to support the home team, while also juggling classes, can be a challenge, yet many do. Oh — but there’s one big thing that PSU fans have during games that no other team in Oregon does: access to craft beer. In the stadium. While watching the action.
While you don’t need to leave the venue to get a great drink, the following itinerary will help you make the most of your football experience on any given Saturday, both before kickoff and after the final seconds have slipped away on the play clock.
1717 SW Park Ave., 503-219-8000, rogue.com, 11 a.m. to midnight
There aren’t many colleges with a bar in the middle of campus, but not a lot of college campuses are as woven into the fabric of a city as PSU. Rogue Hall occupies the ground level of a multi-story apartment building towering over the South Park Blocks just across from Smith Memorial Student Union. While this space used to house an Italian-style bar and a greasy spoon (complete with rotating pie rack) featuring a speakeasy-style watering hole tucked in the back, the latest incarnation finally has a collegiate feel. Warm-toned wooden floors and ceiling beams are the perfect neutral backdrop for Rogue’s usual mashup of self-promoting banners, bottles and flags. But this location also recognizes its customer base and displays an impressive array of PSU swag.
Begin your day drinking at one of the tables cozied up to the indoor fire pit. You won’t miss any of the early college games since a TV behind the bar is still within sight. If it’s a crisp fall day, head to the back patio equipped with long picnic tables and heaters. Snack on juicy Kobe Blue Balls stuffed with cheese made at the Rogue Creamery. And since you’re on campus, complete your assignment by ordering a Rogue Portland State IPA.
PSU Football Urban Tailgate
2021 SW Morrison St., three hours before kickoff
Since Portland State plays its games at Providence Park, there’s no sprawling parking lot for tailgaters to spread out and set up camp. Hop Valley Brewing Co. helped remedy the lack of open pavement last year by hosting the first PSU Football Urban Tailgate. The party proved to be a hit because they brought it back this season, now before every home game. A stretch of Southwest Morrison Street between 20th Avenue and 20th Place is taken over by fans clad in green, black and silver for three hours leading up to game time.
Inside the gates you’ll find a one-stop-shopping experience that includes a beer garden; games ranging from cornhole to a giant inflatable Quarterback Toss in the shape of a football helmet; food vendors cooking up hot dogs and hamburgers; and even a booth selling shirts, hats and scarves so that you’re appropriately decked out for the matchup. River Pig Saloon’s beermobile is on site pouring $3 Bud Light and $4 Hop Valley Citrus Mistress IPA. Entry is free, but there’s a $5 suggested donation. If you’re not listening to live music or gazing at the TVs under tents, it’s actually entertaining to watch sleepy old men nurse beers at the nearby Kingston Sports Bar & Grill. They’re surely scowling at the riffraff who’ve invaded their Saturday routine.
If you prefer a DIY tailgate, there’s a plot of land across from the stadium for people who packed coolers and grills. You’ll be able to spot the sea of blue E-Z UPs in the space just behind The Cheerful Bullpen.
1844 SW Morrison St., providenceparkpdx.com, hours vary
Yes, the beers are $9.50. But there’s beer! On a rain-blowing-sideways, Pacific-Northwest-kind-of stormy day, you can remain in the comfort of Providence Park when grabbing your next brew rather than leaving the stadium and braving the elements to obtain a refill in a neighboring building (NCAA regulations, most stadiums). Widmer Brothers Brewing Replay IPA, at 4.5% ABV, is a beer that will get you through the entire game. If you’re a Bi-Mart member, bring your card to the box office for $10 general admission. The price break will help justify spending nearly $10 for 20-ounce pours inside. And if the Viks win, Coach Bruce Barnum will buy your next brew at Kingston.
The Civic Taproom & Bottle Shop
621 SW 19th Ave., 503-477-4621, thecivictaproom.com, noon to midnight
After the game, take a short walk to the next block and soak in some of the history associated with the venue where you just watched PSU play. The Civic Taproom & Bottle Shop’s name is a nod to Civic Stadium, one of many monikers given to the site before Providence Park. The business’s high ceiling creates plenty of space on the walls for black-and-white and sepia-toned photographs that documented life in and around the neighborhood. Some images are now iconic, like the player who crashed through the Flav-R-Pac wall trying to make a catch during a baseball game. Others reveal some fun bits about the city’s past that haven’t gotten as much recognition (see if you can find the picture of actor Kurt Russell when he played for the Portland Mavericks). Order a beer from one of the 22 taps before you examine the photos. Also feel free to explore the bottled selection behind seven cooler doors.
The Cheerful Bullpen
1730 SW Taylor St., 503-222-3063, cheerfulbullpen.com, 9 a.m. to 2:30 a.m.
The neon markers of big domestic beer makers like Bud, Coors and Miller may rule this realm, but craft is on tap at the divey sports bar with a sister location across the street from one of PSU’s larger dorm buildings. The Cheerful Bullpen is the place to finish your night since it’s right on the MAX line. There’s also a pool table and pinball machine in the back of the bar, which will look like a good way to lighten yourself of any pocket change after drinking all day. And if you’re still watching any late football games, you’ll appreciate the unobstructed view from booths equipped with their own TVs. Regulars will look you in the eye and size you up when you walk in, but the service is as pleasant as Wilbur the smiling tortoise who greets you on the front door.
Oregon State University’s Beyond Football program was created in 2013 to help student-athletes identify their interests and skills by connecting them with professionals in a range of industries, including craft beer. Here, participants are seen at Randall Children’s Hospital in Portland. Photo courtesy of Oregon State Athletics
By Anthony St. Clair
For the Oregon Beer Growler
For all the glory we see on the football field, student-athletes also face unique challenges — including preparing for life after college- or pro-level athletics. At Oregon State University (OSU), the Beyond Football program is a tool the Beavers use to set up student-athletes for post-graduation success.
Kayla M. Gross, Beyond Football coordinator for OSU, explains that the program was created to help the student-athletes identify their interests, skills and passions, and from there determine a matching professional direction. That direction might even lead them to Oregon’s ever-growing craft brewing industry. “We connect student-athletes to business professionals, through leaders and community members who will expand their worldview, way of thinking, and network,” says Gross, “and foster an understanding of community, global needs, and a culture of volunteerism and lifelong civic engagement.”
Empower, Engage, Prepare
Started in 2013 with a donation from an OSU alumnus, Beyond Football is a component of OSU athletic director Todd Stansbury’s focus on developing “everyday champions.” All student-athletes participate in the program, which aligns with football head Coach Gary Andersen’s belief that athletes should train and prepare for success not just on the gridiron, but off the field. Currently, approximately 120 student-athletes have participated.
“Student-athletes that achieve success in the classroom and community are prepared to make an impact after graduation,” says Gross.
The program centers around three central concepts: empower, engage and prepare. Through a diverse array of programming, seminars, classes and other opportunities, students train for success in life and the workplace just as they train for success in competitive athletics.
Staff monitor success by measuring increases in key metrics: team GPA, number of undergraduates employed after graduation and number of hours volunteered. And the numbers say the work is paying off. “Over the last winter and spring 2015 academic terms, Oregon State Football has posted the highest cumulative and term GPAs since 2009,” says Gross. “Football student-athletes have also increased their volunteerism to one appearance per week.”
From Block and Tackle, to Brew and Tap?
Through university and industry connections, Beyond Football has connected OSU football players with companies and professionals in a range of industries, including manufacturing, distribution, sales, financial services, law enforcement, health/medical and staffing. “We aim to provide student-athletes with opportunities to meet representatives from many different companies and agencies,” explains Gross, “so they can make informed decisions about what career options align with their skill sets and interests.”
Players also gained greater awareness of opportunities in the craft beer industry during a luncheon in Portland, where two OSU fermentation scientists led a presentation about craft beer in Oregon and the U.S. “It’s an industry we’d like our players to have more exposure to,” says Gross. “Oregon State University has an exceptional Fermentation Science program, and we recognize how important the beer and wine industry is to our state and how strong it is.”
The goal is to help students identify potential career paths, while also fostering skills to succeed in any professional endeavor. “We have students majoring in business, communication arts and public health, among others, that would all have something to contribute to a successful business,” says Gross. “They have high levels of discipline, dedication, perseverance and sense of team. Through our program, we’re fostering the development of their character, sense of innovation, and understanding of civic involvement. We believe those three attributes are the cornerstones of a successful career.”
Beyond Football continues to evolve to better meet student needs. Behind the scenes, the Beyond Football team is building on their successes and student enthusiasm, while also building more relationships with businesses, nonprofit organizations and other entities.
“We take a lot of pride in the fact that our student-athletes have increased their GPAs so significantly over the past three semesters and currently have the highest term GPA in the past several years,” says Gross. “Success in the classroom and involvement in the community is really the foundation for the other components of the program, so we’re very excited about what’s to come.”
Is your organization interested in getting involved with Beyond Football?
Contact Kayla Gross, Program Coordinator
Stories from the print edition of the Oregon Beer Growler.