By Michael Cairns
For the Oregon Beer Growler
Ever heard of the term “benefit corporation?” I hadn’t either. That is until I began researching the story behind Hopworks Urban Brewery’s (HUB) recent certification as a B Corp. A B Corp, or benefit corporation, is one that operates with “higher standards of corporate purpose, accountability, and transparency,” according to the B Corp website. Such businesses strive to solve social and environmental problems with the power of business entrepreneurs.
The nonprofit B Lab began in 2006 and has since grown to certify a total of 1,229 companies in 38 countries and 121 business sectors. These businesses have shifted their definition of success away from strictly financial profitability and more toward accountability and documentation of their effects on the sustainability of the planet and its people. B Corps try to be a force for good by benefitting their employees, their communities and the global environment.
For anyone who has followed HUB’s evolution in its eight short years of existence, it’s no surprise that, following a detailed application and assessment process, they were certified in February of this year as the very first Northwest brewery to be granted status as a B Corp. One of 47 Oregon B Corps and one of only seven B Corp breweries in the world, Portland’s HUB has every right to be proud of what they have already achieved and where they are headed.
Because of the many sustainable operating practices that HUB uses, it’s no wonder that they scored particularly high in the environment category of their impact report. The brewery is actually 100% carbon neutral, and has adopted a zero waste initiative. They recycle their rinse water, enabling them to use just 3.4 gallons of water per gallon of finished beer, compared to an industry standard of 7 gallons. HUB uses only Oregon Tilth Certified Organic and Salmon-Safe ingredients and stays water neutral by buying credits from the Bonneville Environmental Foundation. Other B Corp certification categories are governance, community and workers.
HUB’s brewmaster and founder, Christian Ettinger, states on the brewery’s website that, “It is an incredible honor to become a certified B Corporation and to sit amongst the companies that we have admired for so long. Hopworks has always believed in the direct relationship between business and environmental health and it is great to have a framework to study our progress. B Lab’s application process provided an incredibly eye-opening and dynamic analysis of our efforts to date. We are proud of what we have been able to achieve in eight short years and look forward to tackling the more challenging points in the months to come. This process has really improved our focus and excited our team.”
Oregon Beer Growler congratulates Christian and the crew at HUB for a well-deserved honor, and BRAVO to another green Oregon brewery!
Stories from the print edition of the Oregon Beer Growler.