For the Oregon Beer Growler
In advance of opening for the season on June 2, Detering Orchards sent out an eye-catching email to fans of their Coburg-area farm:
“During this off-season, we converted our old squash barn into a new place for people to relax and enjoy some of the best local craft cider and beer around. We are excited to announce a partnership with Eugene-based, award-winning Elk Horn Brewery. From farm-to-brewery, and back to the farm again, come out to Detering’s new Tasting Room to enjoy some Elk Horn hard cider or craft beer.”
Located north of Eugene, Detering was founded in 1934 and has become a seasonal, family-friendly mainstay destination for U-pick produce, a farm stand, food and drinks, festivals, games and other events on the working farm. In January of this year, Stephen Demergasso and his fiancee Tina Dao took over ownership. They immediately began considering new offerings to attract the public — not just for buying produce, says Demergasso, but to make the farm more of a place to “hang out.”
“The concept of the Tasting Room is you can taste the fruit in the drink,” explains Demergasso. “Detering has always made cider and done pressing for fruit. Elk Horn is a previous vendor, so I emailed and asked if they would like to have an exclusive relationship.”
Elk Horn’s owners, Colleen and Stephen Sheehan, visited and agreed. The Sheehans and Elk Horn helped Detering locate and install the equipment they needed and provided staff training on beverage descriptions and proper pouring techniques.
“It's a perfect symbiotic relationship,” says Colleen Sheehan. “Detering gets new clientele — the parents that enjoy shopping for fruit and roaming the grounds with their children while casually being able to sip on an alcoholic beverage — and we get exposure to a new group of people that might have never heard of us before.”
While Elk Horn has worked with Detering in the past, they have also often needed to source fruit and juice from farther afield. The new partnership helps them bring in fresh produce and juice straight from a farm that’s much closer to Elk Horn’s location near the University of Oregon campus in Eugene. It also adds another craft beer destination to the Coburg area, which is also the home of Crossroads Farm’s Agrarian Ales.
“I’m excited to experiment with something different and more local,” says Sheehan. “I want to do something with rhubarb, more flavors of cider, barrel-aging.”
“We are looking at having something with rhubarb for July, maybe something else with cherries as we get those harvested and juiced,” says Demergasso, who coordinates with the Sheehans and the Elk Horn brewing team on ideas. “We definitely want to do a peachy blond beer after peach harvest, so probably come August we’ll have that available.”
As Elk Horn looks ahead to the rest of the season, they see the partnership as a way for their brewers to be as nimble as possible with the best, freshest and most local seasonal ingredients available. “As soon as they start producing fruit, we'll raid them,” says Sheehan. “Blueberries, cherries, peaches, apples — hopefully a little taste of everything!”
For Detering, Demergasso sees a chance to supply quality fruit and juice to an artisan local business and to find new ways to draw people to the farm. “I bought the farm because I believe in local farms,” he says. “It’s another way to supply the people of the south Willamette Valley with our fruit and other produce. Our farm is a fun place to hang out in the summertime, so we want to be a cultural hub for the community. People can come out here, get produce, have a drink and spend some time.”
30946 Wyatt Drive, Harrisburg