64 Taphouse & Growler Station owners Lorraine Lyons and Rod Steward are pictured behind the bar of their business, which opened in early May. Beer availability is displayed via DigitalPour technology and the taster trays are made from reclaimed wood, like much of the shop’s decor. Photo by Kirby Neumann-Rea
By Kirby Neumann-Rea
For the Oregon Beer Growler
Choose your pour ahead of time, or announce it to the world. 64 Taphouse & Growler Station in Hood River lets you anticipate and share what you’re drinking via social media.
Lorraine Lyons and Rod Steward opened 64 in early May at 110 Third St. in the heart of downtown. The new business is open 11:30 a.m. until a “to-be-determined” closing time, seven days a week.
Lyons and Steward installed a DigitalPour system, which registers and tracks each keg in real time, subtracts the number of ounces drawn with each sale, and once the given beer gets low, alerts both barkeep and customer.
“It shows what’s tapping and what is about to blow,” Steward said.
Customers can also log in via Twitter or smartphone apps such as Untappd, see what’s available and post photos and comments on pours enjoyed, which are visible on the digital tap board for all to see. The notification stays up for a day or so.
The technology is familiar at some Portland taprooms, but it’s a first for Hood River.
Steward said, “When I sell a beer in the register it will update it, and with our Monday-to-Friday 4-6 happy hour, it automatically adjusts all the prices.” He can also program it to let customers know what’s tapping in the days to come.
The 30 taps at 64 include a variety of Northwest ales, a nitro and a regular selection of four or more ciders. Enjoy a pint in or take it to go; growler fills are mostly in the $11-12 range, depending on the selection. Glass growlers, both 32- and 64-ounce containers, are available for $4 and $6, respectively. The business also sells other beer-related gear, including T-shirts and pint glasses.
64 is centrally situated among downtown breweries and taprooms, but it is the first full-scale growler station in this beer-centric burg. “We’re dedicated to the concept. You can come in and sit down at a table or pull up to a loading zone, stop, come in and get out,” Lyons said. Amenities include sidewalk, bar and mezzanine seating that is secluded while offering a top-down view of the store overlooking the massive cooler.
Lyons, an insurance consultant, and Steward, a drummer and former IT guy, bring their love of craft beer to the shop they hope will be “a comfortable community spot.” Li ve music is planned and snacks are available. However, take-in food from downtown restaurants and food trucks is encouraged.
64 Taphouse & Growler Station
[a] 110 3rd St., Hood River
Stories from the print edition of the Oregon Beer Growler.