By Patty Mamula
For the Oregon Beer Growler
“Every day we hear customers say, ‘I never noticed this place was here,’” described Laina Amerson of the Alberta Street Pub in Northeast Portland. She and her partner Robert Bouchard decided to brighten up the exterior of their nondescript rectangular building with a light, cheerful mural.
Amerson’s brother purchased the pub in 2012, which used to be a well-known dive bar. He closed it and totally renovated the interior and outside seating space before reopening in 2013. “Still,” said Bouchard, “it was an unfinished work. We wanted to do some facade improvements to attract attention. We also wanted to create a mural to contribute to our neighborhood community, the Alberta Arts District.”
They enlisted help from Bouchard’s brother, Jon Olsen, a street artist from Miami. After considering several different sketches, they decided on a dandelion gone to seed. “First he painted the blue sky gradient over the dull gray parapet. Immediately it changed the feeling to one of blue skies are here again,” said Robert. “We wanted to set an expectation that this was a happy place to get away from the daily stress of life.”
The mural wraps around three sides of the building. On the corner side, the large dandelion, just past its bloom, is just starting to go to seed. Across the front of the building, the wispy seeds float by. And wrapping around the side of the structure are sprouting dandelions.
“We liked the concept,” said Amerson. “Kids blow on a dandelion and make a wish, hoping all your wishes come true. And dandelions are hardy plants that grow everywhere. Personally, the painting is a tribute to a deceased family friend. And, last but not least, dandelions are liver cleansers.”
Furthering the pub’s commitment to the arts, Amerson enlisted the help of her brother, a musician, to help redesign the building while making sure to include performance space with the help of other local musicians.
“He always wanted a music venue. That was a big deal to him,” said Amerson. The inviting pub has three different areas: the front bar section with tables and booths that seat around 35, the back room or live room for music and other events and a large outside space that can seat up to 100.
“This place is totally different,” said Amerson. “The outside area used to be a garbage pit.”
Amerson took over as general manager in 2013. Not long after that she met Bouchard, who had moved to Portland from Port Townsend, Wash. where he was a wooden boat builder. Amerson’s family is also from Port Townsend. “I heard that this place was a Port Townsend hangout, so I started coming,” he said.
Bouchard has a background in construction and project management and was in the restaurant industry, both managing and bartending for 15 years. He stepped right into the same role at the pub.
When Amerson and Bouchard became parents to a baby boy, now a little more than a year old, Amerson stayed home with the baby while Bouchard took over at the pub. Now, they’re switching roles again and Amerson is coming back to the pub as manager. Bouchard is taking over child care and handling the business side of the pub, including marketing, operating systems, inventory and finances.
The bar has a full selection of craft beers with 21 rotating taps. “We focus on local products — local farms for the food, local distillers and local breweries,” said Amerson. “With the craft taps, we have two on nitro, two IPAs and two ciders. We always have a fizzy wine; right now it’s a citrus wine from Hi-Wheel. We often have a mead. The one now is from Nectar Creek out of Corvallis. We try to balance styles and adjust for seasonals.” Of course, they also have Dandy Porter on tap from Agrarian Ales, which is made with dandelion roots.
In another nod to the Alberta Arts District, Bouchard recently put up a display of mid-century era photographs. The photos are from a collection of slides Robert discovered that his deceased stepfather had saved in a cigar box. The photographer is unknown, but the prints are high-quality and wouldn’t be out of place in a publication like LIFE magazine.
“The idea behind the display is to engage the viewer in the mystery of it. The thread is the idea of the American Dream. This was an era of great growth and optimism in the United States. And these photos reflect that,” he said.
Alberta Street Pub
[a] 1036 NE Alberta St., Portland
[h] 4 p.m. to 1 a.m.(ish) daily
By Kris McDowell
For the Oregon Beer Growler
“With a passion for hops, and the patience for sour.”
Great Notion Brewing's slogan couldn't be more simple and straightforward, but it's what lies behind that simplicity that sets James, Andy and Paul's operation apart. Their passion for hops is expressed in the juicy New England-style IPAs James took a shine to while the 5-year-old house culture used in their sours is a testament to their patience. But to get to where they are now, we have to look back at how this notion became a great one.
James Dugan, Andy Miller and Paul Reiter are all Portland transplants who fortuitously found each other through geographic proximity. They live within a block of each other and on a block that holds annual parties. Portland craft beer drinkers should count themselves lucky that these guys are not only the kind of friendly folk who would attend those gatherings, but also that two of the three were generous homebrewers who shared their beers.
Both James and Andy had been brewing for some time; Andy getting his start while he was going to college in Alabama and James, an all-in brewer from the beginning, skipped straight over extract, went all grain and reached for the stars by brewing a Pliny clone on his first time out. For more than 10 years they had each been progressively getting more serious and refining their beers. James even won a medal in 2012 for a sour beer that was made with his own sour culture. They started brewing together when Andy's house was being remodeled, and although James had always preferred to brew alone, he found he liked brewing with Andy. When Paul tried their beers, he asked the obvious question of why the two weren't in the process of opening a brewery. Before long, that's exactly what the three of them were on the path to do.
Paul utilized his business background, which includes an MBA and specialization in sales and marketing, to work on a business pitch that the three presented to people they knew that might be interested in investing. Their goal of putting together between $500,000 and $1 million became a reality with a combination of funds from investors and a small business loan. Once the finances were in place, it was a matter of finding a suitable location — something that proved to be a sticking point until, through a friend of a friend, they learned that the owner of The Mash Tun on Northeast Alberta Street was looking to get out of the business.
The Mash Tun had been going about its business making acceptable beer and providing standard pub grub for years. But in a time when new breweries have been popping up as quickly as dandelions in the spring, they were an oft-overlooked blip on the Portland brewery scene. With the change in ownership and name, Great Notion has quickly found its name on the lips of thirsty Portlanders. Their twice-weekly brewing on the existing 7-barrel system is barely keeping pace with demand. Batches of Juice Jr., an insanely flavorful session IPA brewed with 100 percent Mosaic hops, have been lasting less than two weeks. And this was before their Grand Beer Release Party, an open house/grand opening party that featured 14 of their beers.
A handful of the beers at the Great Release were sours or barrel aged, styles that more and more young breweries are jumping into early on. Kettle-soured beers, like their Berliner weisse Zest, are a great introduction to their sour program that will continue. In addition to patience, space is another requirement for barrels, something that is in limited supply at Great Notion. Working around that, they secured a second facility in St. Johns to hold barrels. There's room for up to 100 barrels, which currently come from a local winery. Wine barrels are "dirty" from the standpoint that they come with Brettanomyces cultures from the grapes. This aligns perfectly with Great Notion's brewing of sour beers and they're taking it a step further by utilizing fruit — peaches, apricots, raspberries and cherries -- in the barrels.
Beyond brewing up great beer, Great Notion intends to be an integral part of the Alberta neighborhood and a place families like theirs can enjoy. With each of the three founders having two kids, it was a no-brainer to welcome children during all open hours, have a play area and offer a minor's version of hump day happy hour $1 meals on Wednesdays. Speaking of food, heading up the kitchen is Chef Ryan O'Connor, formerly of Vita Cafe and Helser's. He's someone they knew previously and have so much faith in, that they are able to be relatively hands-off with that aspect of the brewpub. Since they initially didn't think they would offer food, and instead planned to have food trucks, this is an ideal arrangement. For now, the menu offers plenty of familiar items — sandwiches, salads, pot pie and mac and cheese — but as they go forward, look for Ryan to spread his wings further, throwing in beer pairing dinners and the like.
They've gotten down great beer and great food, but what about the name Great Notion? The credit for that goes to Andy's wife, Emily. It pays homage to Oregon's history and the state's most famous author, Ken Kesey, who wrote “One Flew Over the Cuckoo's Nest” and grew up in Springfield. His next novel was “Sometimes a Great Notion” and Kesey was also a fan of The Grateful Dead, as is James. Thus the name was a fit on multiple levels. The logo, a lumberjack toting a mug of beer, reinforces their connection to Oregon and its logging history. The trio may be transplants, but they've embraced the place they now call home and invite craft beer drinkers to share in their Great Notion.
Great Notion Brewing
[a] 2204 NE Alberta St. #101, Portland
Stories from the print edition of the Oregon Beer Growler.