Photo by Alethea Smartt LaRowe
Opportunities for small breweries to distribute their beer have grown significantly over the past few years with the introduction of companies that specialize in mobile canning and bottling. Wild Goose Canning in Boulder, Colo. was the first U.S. firm to manufacture a canning line that was specifically designed to be hauled around to different breweries. In the Pacific Northwest, the first company to invest in one of their lines was Northwest Canning, started by Justin Brandt and a business partner in late 2011. A few months later, in June 2012, Owen Lingley debuted Craft Canning. Both are based in Portland.
An avid outdoorsman, Brandt had noticed the limited availability of canned craft beers while purchasing supplies for a day on the river. He quickly did some market research and put together a business plan, opening Northwest Canning less than a year later. With work experience as a financial advisor and with a degree in biology, Brandt said he “can really help the breweries we work with from a financial standpoint, but I also understand beer on a molecular level.” Now the sole owner of the company, Brandt has four other full time employees and hires part-time labor as needed while traveling into parts of Idaho and all over Oregon and Washington.
Owen Lingley’s work experience at Wyeast Laboratories, where he provided retail support by educating customers all about yeast, required extensive travel. As he visited brewers around the country, he saw the shift to cans coming. Anticipating the need of established breweries to increase volume, he saw an opportunity to use his knowledge of packaging and product handling to serve them in the fast-growing market of mobile canning and bottling. Operating within a three-hour radius of Portland, Craft Canning now has nine employees.
Northwest Canning started out with a small two-head filler, the Wild Goose MC-50, which could can about 20 cases per hour. As business increased, Brandt later purchased a three-head filler with a capacity of 40 cases per hour. Even that proved to be insufficient for his ever-growing list of clients and he recently invested almost $1 million in a fully-automated rotary system made by Cime Careddu of Italy that is capable of canning 160 cases per hour. The high-end line is installed in a custom-built 40-foot trailer, which also houses an on-board generator that supplies all of the power, a depalletizer, a filling unit, an inspection unit, and a packaging unit made by PakTech in Eugene.
Craft Canning currently operates a Wild Goose MC-250 canning line which Lingley hauls around in a 16-foot box truck. The system has to be offloaded and assembled then taken apart and reloaded after every job. Lingley estimates the line has produced three million cans of beer and is now averaging 1200-1500 barrels per month. The line is usually in operation for nine days in a row, then Lingley schedules one “spa day” for equipment maintenance. He also has a Meheen 6-head bottler capable of bottling eight barrels per hour.
One of the key benefits of working with mobile canning and bottling operations is cost. “For a brewery to purchase a modest canning system, you’re looking at around a $200,000 investment,” said Brandt. And that’s before paying the employees and allocating enough space to house the line and store the empty cans and bottles.
Both companies are working hard to keep up with demand. According to Brandt, “Northwest Canning has almost tripled our sales since opening. We’re doing 20,000-25,000 cases a month, so we’re busy. We’re just focused on hiring and training people right now.” Lingley said that Craft Canning has experienced 140% growth this year and is projecting 100% growth next year. “We just purchased a second bottling line and have our second canning line on order, and we’re already looking at a third of each.” Lingley also has plans to start a yeast lab, can their homebrew yeast, and do more QA testing for clients.
Owner: Justin Brandt
Craft Canning + Bottling
[a] 17252 NE Sacramento St., Portland
Owner: Owen Lingley